Rick Lifferth started appraising while attending graduate school in 1973. He quickly recognized the need for organized, accurate data sources that are efficient and easy for appraisers to use. In 1980 he founded Market Data Service, LLC (MDS) to fill this need. The mission statement of Market Data Service, LLC is “to create a data system designed to help appraisers be competitive, efficient, accurate, and successful.” The data management tools provided by MDS have been helping appraisers for over 30 years.
Our primary purpose is to focus around the quality, verification, and completeness of data records on every property. It is our objective to electronically manage that data through our flagship product DataMaster. DataMaster was designed around the specifications of our mission statement:
- Competitive: A competitive edge can be gained many ways through the use of DataMaster. One such advantage is appraisers time spent on an appraisal can be reduced by 30 minutes.
- Efficient: With little user input necessary, DataMaster populates the Subject, Comparable Sales, Rentals, and Listings Grids of your appraisal report in minutes.
- Accurate: By electronically verifying MLS data against Public Records, DataMaster helps ensure that the information used in your appraisal is as accurate as possible. This verification obtained by using DataMaster is unmatched in the industry.
- Successful: Combining the beneficial elements of DataMaster can lead to a successful appraisal and in turn a successful business.
During the last 10 years, DataMaster has undergone constant changes and refinements based on the suggestions of our many users. Integration with the major appraisal software vendors was one of the major goals of Market Data Service. Since this has been achieved, it is our goal now to expand into new market areas and continue updating our product to add more value for our customers.
Rick R. Lifferth, SRA MAI
325 East Gordon Ave.
Layton, UT 84041
Rick Lifferth graduated from Brigham Young University in 1973 with a Bachelor’s of Arts. Two years later, in 1975, he received an MBA from Indiana University. He has been a Certified Appraiser for 32 years and has achieved MAI and SRA designations. He has also been a Real Estate Salesman for 29 years. Throughout this time he has spent many years interacting with local MLS committees. He also serves as the Vice President for the Utah Association of Appraisers. In his spare time, he enjoys bike riding and spending time with his family.